Instability of the market environment
Global liquidity is flooding, and the international bulk commodity market is turbulent. On the domestic front, potential risks in areas such as the real estate market, investment and financing platforms, and private lending have increased. Relevant authoritative data show that my country’s economic growth rate has fallen, inflation has fallen and other factors are subject to economic pressures at home and abroad. How to deal with the complicated economic environment and promote the sustainable development of the market economy has become the most urgent problem for Chinese companies to solve.
Then, how does the hardware and electromechanical industry adjust its own strategies in accordance with the overall market environment and the market operations of competitors?
Real-time grasp of market dynamics and adjust corporate development strategies
At present, the Internet has gradually become a breakthrough for many companies to get rid of the bottleneck. However, the Internet covers a wide range of areas. How to accurately match information has become the first problem for companies that are new to the Internet. Although many companies and manufacturers choose e-commerce platforms for product promotion and sales, this information is changing rapidly. How to deal with this effective information in a timely manner and guide subsequent marketing work is very important for companies and manufacturers.
For the hardware and electromechanical industry, new industry information, price quotations, market analysis and other content will help companies track industry development status and trend changes in real time; monitor the continuity of user purchase conversion rates; understand important information such as the latest market trends of competitors As long as hardware and electromechanical enterprises adopt timely response strategies based on this information, they will always have an advantage in the competition.
Accurately display information and increase order rate
At this stage, Chinese netizens’ skills in using the Internet still need to be greatly improved. In this case, a single vertical information database and detailed description and comparison will help users explain in detail: ease of use, accuracy, relevance and other indicators will have a huge impact on whether users can achieve the final order.
Based on the characteristics of the hardware and electromechanical industry chain and the current industry environment, conduct an in-depth analysis to understand the obstacles that may affect the purchase. Divide the product categories of the hardware and electromechanical industry, maintain the unity and accuracy of hardware and electromechanical products, and propose a dual-line display of supply and product, range supply and precise sales, which is suitable for use Search and check the experience, and finally increase the order rate of the product.
Analyze user habits and optimize marketing investment
Faced with more and more diversified Internet marketing methods, the particularity of the hardware and electromechanical industry is finally difficult to choose suitable promotion channels and methods. It is imperative for the hardware and electromechanical industry to access e-commerce, and it is necessary to have a unique ability to analyze and observe the marketing channels of the industry chain. Aiming at different industry products, helping companies identify and analyze digital marketing activities such as search engines, display ads and news topics, as well as feedback and responses from mobile platforms, user-created content, social networks and other emerging new media, so as to provide a full range of Optimize the company’s media strategy and ultimately increase the conversion rate of marketing revenue.
Extend product line and enhance market competitiveness
The current production of single-category products can no longer meet the needs of companies for survival and expansion. The development of diversified vertical industries is the first choice for companies to resist market risks and get rid of market difficulties in the future. However, with the diversification of user needs and the addition of new competitors, what kind of new products to develop and how to market and promote new products have also become problems faced by current production enterprises.
As a veteran company that has been cultivating in the hardware tool industry for many years, Urun is penetrating from the original single pack battery direction to more fields such as household appliances and lighting, forming a battery-based peripheral derivative industry chain.
Post time: Nov-16-2021