As a mechanized tool, electric tool has the advantages of light structure and convenient carrying and use. As the most widely used hardware tool in the whole society, it has been widely used in various fields. In recent years, the power tool industry has shown a rapid development trend. In the domestic power tool market, the sales of domestic power tools have accounted for 90% of the total sales, while various imported brand products have only accounted for 10% of the market share. In the foreign power tool market, my country’s manufacturing ratio continues to expand, China has become a foreign power tool production base, and the industry has great potential for development.
To maintain a rapid development trend in my country’s power tool industry, it is urgent to break through the following bottlenecks:
1. Compared with the high level in the international market, my country’s power tool production technology and management level is low, and the product function is single. In order to become bigger and stronger in the international market competition, it is urgent to expand the mid-to-high-end market share, and the international market competitiveness of products needs to be further improved.
2. Due to the low entry barriers of my country’s power tool industry, the investment in independent innovation, product research and development, brand cultivation, etc. is relatively small. The awareness of power tool products with independent intellectual property rights in the international market is far from enough. International marketing The network has not yet been effectively established. Independent innovation capabilities and brand awareness must be further strengthened.
3. The export of foreign trade is facing a severe situation, and the price of raw materials has risen, causing the production cost of electric tools to continue to rise, and the export benefit of products is declining. In addition, the continuous appreciation of the renminbi has made the export of power tools even worse. There are still many difficulties to be overcome if my country’s power tool industry wants to achieve new results in foreign trade exports.
4. In recent years, my country’s status as a major exporter of power tools has been increasingly challenged by developing countries. The level of national technology and management has been improved to a large extent, and the cost of labor and raw materials is relatively low, which has brought my country’s power tool industry With great competitive pressure, international competition is becoming increasingly fierce.
According to the “2021 China Electric Tool Motor Market Analysis and Research Report”, my country’s electric tool market is maturing day by day, and brand awareness and brand effect will be prominent. In the next few years, the share of domestic power tools will further increase. As the demand for power tools continues to heat up, it will promote the production and operation of related enterprises in my country to develop in a favorable direction, and the industry prospects are promising.
Post time: Nov-16-2021